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Office of Consumer Research (OCR)

Participate in one of our surveys

Evaluating Customer Experiences

This anonymous survey presents you with a scenario describing a customer experience.  We would like to know how you evaluate this experience. 

Note:  Please read the scenario before answering the survey questions about the experience.

Take the Evaluating Customer Experiences Survey

Consumer Behavior Survey

This short survey asks a few short questions about a number of consumer related issues dealing with banking, movies and movie theaters, soft drinks, complaining to businesses, sports leagues and teams, and fast food restaurants.

This is a fun and interesting survey that will get you thinking about how you behave as a consumer.

Take the Consumer Behavior Survey

Marketing Summit 2021

Understanding Fast Food Experiences – Excel Dataset

Understanding Fast Food Experiences – PowerPoint 

Contact Us

We welcome your comments, questions, and suggestions.

Michael Peasley, Ph.D.

Director, MTSU Office of Consumer Research

615.494.8992

Michael.Peasley@mtsu.edu